Do you ever feel like computers are reading your mind?
iTunes knows your favorite song even if you haven’t heard it yet, Amazon knows what you were going to buy next, Pandora has the perfect playlist to match your day, Netflix knows what movie you’ll want to see tonight, and Facebook finds your friends before you do. How do they do it? Algorithms. These days, almost every online store, music-streaming site, online radio, and social-networking site makes recommendations using a complex and eerily accurate algorithm. Now pharmaceutical scientists are following in the footsteps of Pandora and Facebook to bring you their own recommendation lineup: “drugs you’ll like.” Learn more about the breakthrough ranking method that sorts through thousands of chemical compounds to find “therapeutic needles” in "chemical haystacks.”